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key messages

1campaigns 1communication 1meaning 1messaging strategies 1positioning 1public relations 1public relations campaigns 1social constructionism 1strategic communication

1journal article 1thesis

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1campaigns 1communication 1meaning 1messaging strategies 1positioning 1public relations 1public relations campaigns 1social constructionism 1strategic communication

1journal article 1thesis

Title
Creator
Date

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Ready, aim, fire: key messages in public relations campaigns

- James, Melanie

Creator: James, Melanie
Resource Type: journal article
Date: 2011

Ready, aim, fire: key messages in public relations campaigns

Creator: James, Melanie
Resource Type: journal article
Date: 2011

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The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques

- James, Melanie

Creator: James, Melanie
Resource Type: thesis
Date: 2011

The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques

Creator: James, Melanie
Resource Type: thesis
Date: 2011

1

English (Australia)
English (Australia)
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